Case 01United States
Omi
Raised in about one month
¥37.98M
Omi
AI wearable
Won exclusive Japan rights against major trading houses, then reached ¥37.98M on Makuake in about one month
United States¥37.98M in about one month
Japan market builders35.6762° N / 139.6503° E
Global potential.Built to win in Japan.
From exclusive distribution and localization to commerce and retail. One team turns international potential into durable growth in Japan.
- 58+
- Brands launched or supported
- 10+
- Markets connected
- ¥1.3B+
- Cumulative GMV handled
Our point of view
Not an importer.
A market maker.
Moving a product is not enough to make a brand belong. Eifer designs the durable route between global potential and Japanese customers.
- 01
Discover
Find high-potential brands and the precise opening in the Japanese market.
- 02
Build the market
Unite rights, localization and channel strategy into one operating plan.
- 03
Scale with proof
Compound growth after launch through commerce, retail, PR and data.
Services
WorldJapan
01Find a Distributor & Launch in Japan
We find and negotiate with Japanese distributors, sales agents, importers, and local partners, then build the launch and growth operation.
02Market Validation & Cross-Border Sales
Small-start validation, sales setup, and operating support across Japan and overseas channels.
03Japan EC / Marketing Execution
Landing pages, ads, creative, and conversion operations by people who run brands themselves.
04AI-Enabled Operations
Use AI to reduce launch overhead, localize workflows, and make operations easier to scale.
05Founder & Executive X Branding
Build a credible Japanese-facing presence that supports partnerships, sales, and deal flow.
Selected Work
Japan launch results from real brands
Across markets. All the way to results.
WorldJapan
Case 02China (Zhuhai, Guangdong)Cera Plus
First-month sales
≈¥18M
Cera Plus
Portable espresso machine
From zero trade-show sales to ≈¥18M in month one through full Japan localization
China (Zhuhai, Guangdong)≈¥18M in first month
Case 03Israel (NASDAQ-listed)MUDORA
Selling from contract day one
DAY 1
MUDORA
Apple Watch band (cutting-edge AI device)
First Japan partner for a NASDAQ-listed company, selling from day one
Israel (NASDAQ-listed)SKU 10
Case 04Shanghai (selling in 40+ countries, IPO filing)Outin
Markets reached
40+
Outin
Portable coffee maker
Built the Japan launch from zero to a nationwide retail and TV rollout
Shanghai (selling in 40+ countries, IPO filing)SKU 30
Case 05SingaporeNAISU
First-month sales
¥10M+
NAISU
Clear ice maker
Won exclusive rights against 10+ distributors, then delivered ¥10M+ in month one
SingaporeSKU 10
Case 06TaiwanVinxper
First-month sales
¥15M+
Vinxper
Wine gadget
End-to-end Japan launch reaching ¥15M+ in the first month
TaiwanPatented
Case 07MongoliaGer tent
First-month sales
¥13M+
Ger tent
Glamping × sauna tent
Full-service Japan launch for a first-time client, ¥13M+ in month one
MongoliaFirst-time client
Case 08COFFEEJACK
Sold on Kickstarter overseas
≈¥120M
COFFEEJACK
Manual portable espresso maker
Helped our client secure exclusive Japan rights from zero for a brand that sold approx. ¥120M on Kickstarter
Approx. ¥120M on Kickstarter overseas
Shareholders
Shareholders
Eifer is backed by Nissay Capital, a wholly owned subsidiary of Nippon Life, one of Japan's largest life insurers.
Nissay Capital
ニッセイ・キャピタル
Wholly owned by Nippon Life Insurance Company
Supporting Companies
Brands and companies we support
A selection of companies and overseas brands we support across Japan launches, sales operations, marketing, and implementation.
Kokuyo
Optoma
Press & Media
Press, media & recognition
Media coverage, awards, and public proof points from brands and products we have helped bring to market.
- Award
Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020
Keizaikai
2020 - TV
Outin Nano portable espresso machine featured
Yomiuri TV "Asaiki Wide Su-Matan!" — Momoko no Navi-Masu!
March 23, 2024 - YouTube
CEO Yuki Nojiri appeared on the YouTube channel "Moukarikigyo Bunseki"
Moukarikigyo Bunseki
Available now - Event
CEO Yuki Nojiri to join the 21st CV Summit as a guest speaker
CONVERSION SUMMIT / Hiyoko no Kai
June 23 - Magazine
Cera Plus — Coffee feature
MonoMagazine
February 2 issue - Magazine
Cera Plus featured
Goods Press (Tokuma Shoten)
April 6 issue
Team
Team
A Japan-based team combining overseas negotiation, EC operations, marketing, and launch execution.
Founder / 01
Founder & CEO
Yuki Nojiri
Born in Tokyo, 1996. Studied abroad in Germany during International Christian University. While a student, founded a profitable tour business in Mongolia partnered with a local university. Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020. Founded Eifer in 2019.
Local Researcher Network
China, Taiwan, the United States, Israel & more
We work with researchers based in China, Taiwan, the United States, Israel, and other key markets. They provide first-hand intelligence on consumers, distribution channels, competitors, and local business practices to support market-entry and cross-border sales decisions.
Suguru Toda
Head of Operations
Joined Eifer after leading customer success at a fast-growing matching app and an education venture. He oversees the localization of 10+ Eifer brands and the operational partnership with overseas manufacturers, anchoring execution quality on the ground.
Get in touch
Ready to test or launch in Japan?
Tell us about your product, current sales channels, and Japan goals. We can help from early market validation to full launch operations, and we respond within three business days.
TokyoJapan / World