Launch and scaleyour brand in Japan
Eifer is your Japan-based market entry and distribution partner—from finding a distributor, sales agent, importer, or local partner to launching and growing sales. We handle partner search, negotiations, market validation, localization, crowdfunding, e-commerce, retail rollout, marketing, and operations.
Services
- 01
Find a Distributor & Launch in Japan
We find and negotiate with Japanese distributors, sales agents, importers, and local partners, then build the launch and growth operation.
- 02
Market Validation & Cross-Border Sales
Small-start validation, sales setup, and operating support across Japan and overseas channels.
- 03
Japan EC / Marketing Execution
Landing pages, ads, creative, and conversion operations by people who run brands themselves.
- 04
AI-Enabled Operations
Use AI to reduce launch overhead, localize workflows, and make operations easier to scale.
- 05
Founder & Executive X Branding
Build a credible Japanese-facing presence that supports partnerships, sales, and deal flow.
Japan Market Entry
How we help overseas brands enter Japan
Whether you need to find a distributor in Japan, appoint a sales agent, validate demand, or build local sales channels, Eifer provides one Japan-based team from partner search to growth.
Find a distributor, sales agent, or importer in Japan
We identify and approach Japanese distributors, importers, sales agents, and channel partners that fit your product, then support evaluation, negotiation, and partner selection.
Appoint an exclusive distribution partner
Eifer structures and negotiates exclusive distribution rights, roles, commercial terms, launch responsibilities, and growth plans for overseas brands entering Japan.
Validate the Japanese market before a full launch
We test demand, pricing, positioning, channels, and operations through Japan market research, crowdfunding, e-commerce, and small-start sales validation.
Localize and launch e-commerce, crowdfunding, and retail
We adapt product messaging, pages, packaging, and customer support for Japanese buyers, then launch through crowdfunding, e-commerce, marketplaces, and retail channels.
Run local sales, marketing, and operations after launch
Our Japan-based operators support campaigns, customer acquisition, EC operations, retail expansion, customer support, reporting, and post-launch growth.
Selected Work
Japan launch results from real brands
MUDORA
Apple Watch band (cutting-edge AI device)
First Japan partner for a NASDAQ-listed company, selling from day one
Israel (NASDAQ-listed)SKU 10
Outin
Portable coffee maker
Built the Japan launch from zero to a nationwide retail and TV rollout
Shanghai (selling in 40+ countries, IPO filing)SKU 30
NAISU
Clear ice maker
Won exclusive rights against 10+ distributors, then delivered ¥10M+ in month one
SingaporeSKU 10
Vinxper
Wine gadget
End-to-end Japan launch reaching ¥15M+ in the first month
TaiwanPatented
Cera Plus
Portable espresso machine
From zero trade-show sales to ≈¥18M in month one through full Japan localization
China (Zhuhai, Guangdong)≈¥18M in first month
Omi
AI wearable
Won exclusive Japan rights against major trading houses, then reached ¥37.98M on Makuake in about one month
United States¥37.98M in about one month
Supporting Companies
Brands and companies we support
A selection of companies and overseas brands we support across Japan launches, sales operations, marketing, and implementation.
Press & Media
Press, media & recognition
Media coverage, awards, and public proof points from brands and products we have helped bring to market.
- Award
Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020
Keizaikai
2020 - TV
Outin Nano portable espresso machine featured
Yomiuri TV "Asaiki Wide Su-Matan!" — Momoko no Navi-Masu!
March 23, 2024 - YouTube
CEO Yuki Nojiri appeared on the YouTube channel "Moukarikigyo Bunseki"
Moukarikigyo Bunseki
Available now - Event
CEO Yuki Nojiri to join the 21st CV Summit as a guest speaker
CONVERSION SUMMIT / Hiyoko no Kai
June 23 - Magazine
Cera Plus — Coffee feature
MonoMagazine
February 2 issue - Magazine
Cera Plus featured
Goods Press (Tokuma Shoten)
April 6 issue
Shareholders
Shareholders
Backed by long-term investors who support our Japan market-entry platform.
- Nissay Capital
Venture capital arm of the Nippon Life Insurance group
Team
Team
A Japan-based team combining overseas negotiation, EC operations, marketing, and launch execution.
Yuki Nojiri
Founder & CEO
Born in Tokyo, 1996. Studied abroad in Germany during International Christian University. While a student, founded a profitable tour business in Mongolia partnered with a local university. Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020. Founded Eifer in 2019.
Local Researcher Network
China, Taiwan, the United States, Israel & more
We work with researchers based in China, Taiwan, the United States, Israel, and other key markets. They provide first-hand intelligence on consumers, distribution channels, competitors, and local business practices to support market-entry and cross-border sales decisions.
Suguru Toda
Head of Operations
Joined Eifer after leading customer success at a fast-growing matching app and an education venture. He oversees the localization of 10+ Eifer brands and the operational partnership with overseas manufacturers, anchoring execution quality on the ground.
Get in touch
Ready to test or launch in Japan?
Tell us about your product, current sales channels, and Japan goals. We can help from early market validation to full launch operations, and we respond within three business days.